The client is a brand focused on modern minimalist furniture design, offering a range of home products including sofas, beds, desks, and multifunctional storage furniture. The company was established in 2015, with its headquarters located in Shanghai and sales outlets in multiple cities. The brand primarily targets young families and single young individuals, aiming to combine fashion, comfort, and sustainability to create home living spaces that meet the needs of modern consumers.
Since its founding, Client has captured a certain market share, but in recent years, growth has encountered a bottleneck. Specifically, the brand’s market recognition and influence among younger consumers have been relatively low.
It mainly sells through online platforms (official website and e-commerce platforms) and offline stores, but with the changing purchasing channels of consumers, traditional marketing methods have not effectively attracted the target customer group, especially in terms of social media performance.
Client chose to cooperate with us because we can help precisely understand the needs and market trends of young consumers through the method of Market Entromization. Through detailed market research, we can offer the following support:
- Market Positioning and Segmentation: By deeply analyzing the behavior patterns, consumption psychology, and values of young consumers, we help Client precisely target the right market and optimize product and brand positioning.
- Social Media Path Optimization: Based on the unique characteristics of social media, we help Client develop marketing strategies that align with the interaction preferences of younger audiences, increasing brand exposure and engagement on social platforms.
- Budget Optimization: By considering the brand’s budget and the current market situation, we can devise efficient market expansion plans to maximize the brand’s impact within a limited budget.
