The Haruna Innovation Center designed by Naomi Sato Architects serves as the central hub for product planning and development for Haruna Beverage, located at the foot of Mt. Haruna in Gunma Prefecture. The design concept draws inspiration from the surrounding landscape, incorporating repeated gable roofs that echo the natural rhythm of the forest and mountain ridge.

 

The facility is structured around three primary functional areas to facilitate communication and innovation: the Office Area, the Innovation Area, and the Gallery Area. The office zone shapes a flexible workspace designed to encourage collaboration and co-creation through an open, free-address layout. The innovation area features a laboratory where researchers engage in sensory-driven experimentation. The gallery offers visitors a space to experience the company’s products and gain insight into its development processes.

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片1.jpg图片1 all images by Kazumi Ogata

 

 

Naomi Sato Architects’s design balances openness and privacy

 

The architectural team at Naomi Sato Architects prioritizes a bright and natural working environment. The use of warm materials, such as wood, combined with controlled daylighting through roof gaps, creates a well-lit and green-infused atmosphere throughout the building. The zigzag layout defines distinct spatial experiences, balancing dynamic and quiet areas in the Gallery, while fostering a mix of open and private workspaces in the Office Area. This arrangement contributes to an open, balanced ambiance.

 

The structure employs a fireproof wooden framework, selected for its fire resistance, seismic stability, and cost efficiency. This exposed structural system enhances both safety and warmth in the interior. Sustainability measures include high-insulation roofing and walls, floor-supply air conditioning, and the strategic use of natural light, reducing energy consumption while maintaining comfort.

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片2.jpg图片2 repeated gable roofs mirror the rhythm of the surrounding mountain landscape

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片3.jpg图片3 the center’s form and materials reflect a balance between tradition and modernity

 

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片4.jpg图片4 the Gallery Area offers visitors insights into Haruna Beverage’s product development

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片5.jpg图片5 a zigzag layout balances dynamic and quiet spaces within the facility

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片6.jpg图片6 natural light streams through roof gaps, creating a bright and welcoming atmosphere

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片7.jpg图片7 warm wooden materials contribute to a comfortable and inviting workspace

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片8.jpg图片8 the Office Area features a flexible workspace promoting teamwork and co-creation

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片9.jpg图片9

the design integrates open and private areas, enhancing spatial diversity

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片10.jpg图片10 wooden-framed glass curtain wall allows views toward the North garden

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片11.jpg图片11

Haruna Innovation Center’s design connects architecture and landscape

 

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C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片12.jpg图片12

site plan

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section

C:/Users/Administrator/Desktop/img-修改尺寸/12/jpg/图片14.jpg图片14

plan

project info:

 

name: Haruna Innovation Center
architects: Naomi Sato Architects

location: Ashikado-cho, Takasaki-city, Gunma, Japan

site area: 15,879.38 sqm

building area: 1,012.97 sqm

total floor area: 1,497.27 sqm

first-floor area: 927.97 sqm

second-floor area: 566.30 sqm

 

lead architects: Naomi Sato, Yuta Otsuka

structure: MID Architectural Structure Laboratory – Masahiro Kato, Seiya Maki

equipment: Chiku Engineering Consultants – Takeshi Chiku, Kodai Mineta, Akari Gokita, Kenta Kuniyoshi

construction: Sata Construction & Saving Industry. JV – Norihiko Yamaji, Yoichi Moroda

design & construction (exhibition): TANSEISHA – Yuji Mukoyama, Takuya Shoji

photographer: Kazumi Ogata

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: christina vergopoulou | designboom

NSA

feb 07, 2025

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